Marketing Etiquette (ME) is a business that started in 2008. Why did it start? Because marketing and advertising has lost it’s meaning; Advertising streams have become flooded with cheap and tasteless ‘noise’. Once upon a time the commercial marketeer would attempt to shape the buying behaviour of their consumers. They would attempt to use methods of intervention by trying to understand the consumer decision making process; the household decision making process, and various buying cycles. Now we’re in the business of creating tribes. Loyal individuals who are defined by the brands we sell. Tribes of people who become loyal to a product because of how the product makes them feel, how it adds value to their life, and how it connects them to the outside world.

Marketing can no longer rest on its definition as a process for creating, communicating and delivering. We need a new step that grasps ‘connecting.’ One that injects authenticity into who we are, what our product is and what story we tell.

The story for ME is a genuine one, a clear service driven by the want and desire to grow true brands and build empires in Perth. At ME, whilst we are here to service you and your marketing needs, we aim to break barriers of modern society. You may be thinking blah blah blah, everyone wants to “break barriers” but who actually does it?... ME does it and will do it for your business too. ME will show you through action and activity that marketing doesn’t have to be an expensive or dirty word, (and that branding is the new black). Once all of the business building is complete, the aim of the game is to keep the marketing fresh and the branding consistent.